Own Your Visitors
Turning Travel Data into Lifelong Guests
Travelers are actively seeking their next getaway. Capture that demand with Response Marketing Group (RMG). By pairing website intent analysis with precision geo-fencing, we deliver the rich first-party traveler profiles needed to turn casual trip-planning into direct bookings, economic impact, and lifelong guests.
About RMG
40 Years of Data Analytics and Marketing
Response Marketing Group is a data and analytics firm helping clients in Tourism, Insurance, Retail, Financial Services and Non-Profit turn customer insights into growth. Our technology identifies high-intent customers and travelers visiting your website or your area.
We do not just hand you a complicated dashboard and a pat on the back. Our team turns that data into actionable profiles that deliver real prospects, getting you more sales, bookings, conversions and visitation.
Your First-Party Data and Analytics Partner
What We Do
- Identify resolutions for online and in-person visitors
- Segmentation and predictive modeling
- Attribution, ROAS and ROI reporting
- CRM foundation for year-round engagement
What We Don’t Do
- We are not an ad agency
- We are not a media buyer
- No intercept surveys or focus groups
- No economic impact studies — we supply the data that powers them
RMG's Services
Advanced Analytics With Sharp Vision
Capturing data is half the battle. Making it useful is where we help. RMG pairs SmartPIXL, Bullseye and Audience Builder with deep expertise across the full data practice:
- Customer Segmentation
- Predictive Modeling
- Next-Likely-Product-Purchase Models
- Cross-Sell and Upsell Solutions
- Data Hygiene
- And More
What Makes RMG Different?
The RMG First-Party Data Engine
SmartPIXL
Website Visitor Identification.
Most of your web traffic browses and leaves without a trace. SmartPIXL identifies those anonymous visitors and their journey, from the ad that brought them in to every page they viewed.
Bullseye
Geofencing and In-Person Visitor Data.
Bullseye geofences your venues and events to reveal who visited, where they came from and how long they stayed, so you can reach them after they've gone home.
RMG Foundation
150M-Household Consumer Database.
Raw data doesn't fill rooms. We match your visitors against 150 million households with 300+ demographic, geographic and psychographic attributes. GDPR and CCPA compliant.
Audience Builder
Your First-Party CRM.
Every matched visitor from SmartPIXL and Bullseye in one place, segmented by who they are and how they engage. Your audience grows year-round and stays ready for your next campaign.
Data-Driven Tourism Marketing
Data is Critical for Tourism Growth
You are sitting on a goldmine of data, but raw information does not fill rooms. Our founder explains how unlocking basic demographics and removing data duplicates drives massive marketing lift. Press play to see how our data practices lower acquisition costs and deliver a positive ROI in less than 12 months.
RMG Featured News & Articles
The Latest From Response Marketing Group
Cheers to 39 years! RMG Celebrates 39 Years of Turning Data Into Discovery
Richmond, VA – October 7, 2025 — RMG, a leader in data-driven marketing, celebrates its 39th anniversary this month, marking nearly four decades of helping
Short-Term Rentals Outshining Hotels in Q2—Here’s How to Ride the Wave
Short-term rentals just stole the show. In Q2 2025, they beat hotels in every U.S. region—with an average 9-point RevPAR edge. If you’re in the
Contact RMG
Ready to Transform your Marketing?
Our experienced team is here to help you increase customer engagement, increase return on ad investment, enhance your marketing data, and get improved marketing performance.