Know Your Visitors
Turning Travel Data into Lifelong Guests
Travelers are actively seeking their next getaway. Capture that demand with Response Marketing Group (RMG). By pairing website intent analysis with precision geo-fencing, we deliver the rich traveler profiles needed to turn casual trip-planning into direct bookings, economic impact, and lifelong guests.
About RMG
40 Years of Data Analytics and Marketing
Response Marketing Group is a data-driven marketing and analytics firm with nearly 40 years of experience helping brands turn customer insights into growth. We help clients in the Tourism, Insurance, Retail, Financial Services and Non-Profit industries define the exact metrics that drive revenue, increase occupancy, return on ad spend, and board advocacy.
Our technology identifies the high-intent customers or travelers visiting your website or exploring your area. We do not just hand you a complicated dashboard and a pat on the back. Our team turns that data into actionable profiles that deliver real prospects, getting you more sales, bookings, conversions and visitation.
RMG's Services
Advanced Analytics With Sharp Vision
Capturing data is half the battle. Making it useful is where we help. RMG pairs SmartPIXL and Bullseye with deep expertise across the full data practice:
- Customer Segmentation
- Predictive Modeling
- Next-Likely-Product-Purchase Models
- Cross-Sell and Upsell Solutions
- Data Hygiene
- And More
What Makes RMG Different?
The Difference Is What We Do With the Data
SmartPIXL
Your website's window shoppers, revealed! Most of your web traffic browses and bounces without a trace. SmartPIXL's pixel tracking identifies the people looking at your rooms, packages and itineraries, so you can bring them back before the booking window closes.
Bullseye
Every passerby in your market, on your radar. Bullseye uses geofencing to capture data on the day-trippers, passersby and travelers moving through your destination. Foot traffic becomes an audience you can actually reach after they've gone home.
Data & Analytics
Raw data doesn't fill rooms. Our team appends 300+ attributes then turns it into segments, models and reporting that tell you exactly who to target and why. When something works, you'll know why, so you can do it again.
Data-Driven Tourism Marketing
Data is Critical for Tourism Growth
You are sitting on a goldmine of data, but raw information does not fill rooms. Our founder explains how unlocking basic demographics and removing data duplicates drives massive marketing lift. Press play to see how our data practices lower acquisition costs and deliver a positive ROI in less than 12 months.
RMG Featured News & Articles
The Latest From Response Marketing Group
Cheers to 39 years! RMG Celebrates 39 Years of Turning Data Into Discovery
Richmond, VA – October 7, 2025 — RMG, a leader in data-driven marketing, celebrates its 39th anniversary this month, marking nearly four decades of helping
Short-Term Rentals Outshining Hotels in Q2—Here’s How to Ride the Wave
Short-term rentals just stole the show. In Q2 2025, they beat hotels in every U.S. region—with an average 9-point RevPAR edge. If you’re in the
Contact RMG
Ready to Transform your Marketing?
Our experienced team is here to help you increase customer engagement, increase return on ad investment, enhance your marketing data, and get improved marketing performance.